8 Essential Components of a Go-to-Market Plan
1. Business Summary:
Presenting is the key point of your business plan. At least, it should be based on the core business drivers behind your decision to sell cloud services, focus on the key performance indicators that you’ll use to measure your success and clarify your main competitors.
2. Product Strategy:
This part of the plan explains the key products that you will launch in your cloud portfolio.
Bundling plans, special promotions, or other attachment strategies that will help you on this
step. Any specifics that you can include about differentiators between your offerings and those of your competitors will help you build your sales messaging as you move forward into the launch.
3. Channel Strategy:
This is where you will choose the main channels for selling the products and educating your customers. Different channels offerings may differ from one channel to the next, including important advantages of specific channels, such as direct sales teams or online platforms.
4. Marketing Strategy:
This part is about all the activities you’ll use to drive awareness and generate leads, both in your focus on the markets and within your existing customer base.
In some organizations, the marketing strategy can have activities to generate internal awareness so that many groups might “touch” customers as they proceed from purchase to activation to support.
5. Customer Experience:
This step indicates the anticipated customer perception including the high levels or small details. From the very beginning which is how customers first hear about a product to it progresses through their purchase, activation, renewal, and possible cancellation. Noticing the importance of this process will be really helpful for the company.
6. Technical Requirements:
This part includes which technical requirements that you need for your news. The requirements are most likely made by previous sections of the plan and they can also include the branding of your customer-facing portals, and integrating sales and provisioning systems with third-party resources. Parallels can help you to identify the technical.
This part is where you will prioritize the different factors. Therefore you will also be able to measure your success. Try to be specific and detailed as possible in outlining your aims and evaluate the tactics. The results will be helpful to optimize activities through your launch.
8. Timeline and Execution:
Finally, your plan will be ready for execution, including next steps which are the critical path for decisions, key milestones, and plans for checking and fine-tuning the GTM plan.
As your plans progress, you can include additional details to increase the productivity of the plan.
This list gives you a basic frame to establish your GTM plan, and you can specialize it by adding particular details for your targeted customer throughout the planning process.